Author(s): Sonal Mahesh Gaikwad and Nikhila Rane

Abstract:
Fashion Significantly influences the identity, behavior, and aspirations of today’s youth. This review synthesizes existing literature to examine fashion’s multifaceted impact on young individuals. It explores how fashion affects self-expression, socialization, self-esteem, body image, consumption patterns, and sustainability practices among youth. Through analysis of diverse perspectives and empirical studies, this paper discusses both positive and negative effects of fashion on youth culture. It also considers the roles of media, technology, peer influence, and socio-cultural factors in shaping contemporary fashion trends and their consequences on youth. The review concludes with implications for fostering a more conscious and responsible fashion culture among today’s youth.