Author(s): Priyanka Gupta and Amrita Roy

Abstract:
This research delves into the difficulties faced by plus-size women with a heavy bust when it comes to selecting lingerie, to offer a thorough understanding of the intricacies related to this aspect of intimate apparel. Given the pivotal role that lingerie plays in boosting confidence, this study investigates the challenges that impede a smooth lingerie shopping experience for individuals of plus-size proportions. Utilizing a blend of qualitative and quantitative methods, such as surveys, interviews, and market analysis, the research aims to uncover the distinct concerns, preferences, and experiences of plus-size women with a heavy bust in their quest for suitable lingerie. The outcomes aspire to provide valuable insights for the fashion industry, encouraging improved accommodation of diverse body sizes and ultimately fostering more inclusive and positive experiences for plus-size individuals with a heavy bust in the lingerie market.

DOI: https://doi.org/10.22271/23957476.2024.v10.i1c.1571