Author(s): Rubina and Abhineet Kaur

Abstract:
Macrame is a versatile craft that involves tying of macrame threads to create geometrical patterns used for functional and decorative items. This study is an attempt to revive diminishing art of macramé as per contemporary scenario and to apply this craft of knotting in a distinctive way to bring something innovative in form of poncho in Indian market. It dealt with the study of preferences of consumer for different apparel to be constructed through macramé techniques. From selection of apparel to designing, various sequential steps were followed up to construction of appropriate poncho. Construction of poncho lead to collection of data from various shopkeepers and consumers to check the marketability and consumer acceptability respectively. The result revealed that market acceptability was encouraging as majority of shopkeepers found quoted price reasonable consumers also accepted the product to be unique and were ready to place order.