2023, VOL. 9 ISSUE 3, PART C
Entrepreneurship is a creative and economic activity. It starts with a push or pull factor. Men and women entrepreneurs are two sides of the same coin. Both cannot be studied as one individual. Women entrepreneurs have different roles and family ecology than men entrepreneurs. The study aims at exploring the women entrepreneur’s initiation and inception of enterprise. The locale of the study was Aligarh. The sample size of the study was 100 women entrepreneurs. It was mixed research. The semi-structured interview schedule was used for data collection. It was found that the majority of women were forced entrepreneurs. It was also revealed that the most women who incepted the idea of entrepreneurship during their search for employment were forced, entrepreneurs. The reasons, motivation, and initiation of the enterprise were explained with the help of Maslow’s theory of motivation and theory of imprinting. So, for better participation of women in entrepreneurship, it is suggested that a conducive family and societal environment should be provided.