Author(s): Rachna Khatri, Dr. Suman Pant and Rachna Khatri

Abstract:
The hand block printing of Farrukhabad being one of the most famous age-old craft, did remarkably well until mid-20^th century but declined considerably after the advent of new technology and shifting away of the markets. It requires great deal of thrust to revive, which is only possible with the combined mammoth efforts of all the stakeholders in conjunction with the government. In order to put this craft back into the world map, it’s imperative to assess its present status and potential. Therefore, keeping the need of the hour in focus, this cluster needs to invest in quality productions and deliver according to the consumer’s taste. The infrastructure facilities available or being planned to be made available were studied in light of achieving the target for more quality-oriented production in the cluster.