The present study “Impact of Swachh Bharat Abhiyan in rural areas” was carried out in two blocks of Kanpur Nagar, in each block three villages were selected randomly and in each village, 25 respondents were selected. Overall 150 respondents were selected from 2 blocks of six villages randomly. Out of a total 40.7 per cent of respondents were educated up to the intermediate level whereas, 70.7 per cent of respondents belonged to those families whose annual income was up to Rs. 50,000. This paper reveals that Swachh Bharat Abhiyan has had a positive impact on the environment in rural areas. It has led to the construction of toilets, which has prevented open defecation. This has reduced the spread of water-borne diseases and improved sanitation in these areas. Additionally, the awareness campaigns and clean-up drives have raised awareness about waste management and hygiene. The community involvement in the program has also instilled a sense of responsibility among people towards the environment. Therefore, the Swachh Bharat Abhiyan has had an enormous impact in improving the environment and reducing the health hazards in rural areas.