Author(s): Jagriti Dwivedi, Dt. Sarita Iraj and Dr. Mamta Jaiswal

Abstract:
A survey of 60 swiss households was conducted to investigate the determinants of purchases of organic fruits and vegetables and identify subjectively perceived requirements for more environmentally friendly and healthier food consumption. An integrative behavior model incorporating various psychological and socio-structural variables was applied to explain the ratio of organic vs. non- organic purchases. The resulting model accounted for 42% of the variance of organic food consumptions. In addition, intensive livestock production significantly adds to biodiversity loss because natural habitats are being turned into grass and feed crop. They use compost and manure, rotate their crops and grow many kinds of plants. They do use pesticides, but only certain ones (mostly non-synthetic, with a few approved synthetics), and often only when other pest-control methods fail. Organic farming in India is an agricultural process, uses pest control derived from organic manure and animal or plant waste. This farming started to respond to the environmental suffering caused by chemical pesticides and synthetic fertilizers. It is a new system of agriculture that repairs, maintains, and improves the ecological balance. Organic farming uses organic inputs, green manures, cow dung, etc. Shows the table that (66%) respondent were 40 whereas (33%) respondent were 20 participate in a test panel to taste healthy foods and shows another the table that (58%) respondent were 35 whereas (16%) respondent were 25 use organic foods and vegetables.