Author(s): Dr. Saroj Yadav, Neelam M Rose and Neelam Saini

Abstract:
Entrepreneurs are known for their creative skills, innovative ideas and new inventions. In a developing country like India, entrepreneurship has phenomenal scope. The problem of unemployment and under-employment is increasing day by day which can be dealt by encouraging women for entrepreneurship. Designing and development of textile products is one of the most promising fields which women folk can take up as an entrepreneurial activity. Product development in broad terms may be defined as the process of conceptualizing, designing, creating, producing, introducing and delivering new products and services to consumers. This process may be undertaken with a view to providing new designs, addressing demand of the consumers for newness, increasing customer base and market share as well as income generation for livelihood security. The study was aimed at designing home textile and utility articles using traditional Indian designs and varied surface enrichment techniques. The developed products were found acceptable as per market trend with good market potential (AWMS 4.33),surface enrichment techniques used for product designing were suitable as per product’ (AWMS 4.29), the quality of workmanship was rated very good (AWMS 4.28), the developed products were found to be attractive and unique (AWMS 4.19) and the consumers were also ready to purchase these type of products (AWMS 4.24).