Author(s): Renu, Nisha Arya, Suman Bhambu, Suman Sodhi and Neelam Saini

Abstract:
The purpose of this study is to examine consumer perceptions of the price of hand-painted textile products made using kasuti embroidered motifs. In this study, consumer opinion was sought after. They were questioned about their preferences for newly created hand-painted textile items in terms of general appeal and level of cost acceptability. It was shown that customers thought highly of overall appeal. The majority of customers found the price of designed jackets and files folders featuring kasuti embroidery motifs to be very reasonable. The work completed in the form of developed articles was valued and chosen for use on a variety of articles.