Muslim clothing, often known as modest clothing, is a specific dressing style for women who follow the Islamic faith. Women always have worn this attire as a sign of devotion to their faith. Surprisingly, Muslim dress has grown in favour among women of all ages in the last decade, not just as a part of their faith, but also as a fashion statement.

Hijab wearers are aware of the Religious requirements for modest dress, however they tend to blend the notions with the trendy aspect. Hijab wearers who are inspired by fashion, on the other hand, have changed the modesty component in their style. The media and celebrity portrayals of stylishly modest hijab influenced the adjustment of modesty. As a result, fashion has been pushed to be viewed as modest, and modesty has become synonymous with fashion.

The impact of culture on Muslim women's dress etiquettes led to a better understanding of what Muslim women expect from their attire and the identification of possible prospects in the modern modest fashion industry.

As more women get educated, work, and earn their own money, Muslim women in developing nations have transformed from a traditional to a modern lifestyle. They have evolved as modern sophisticated Muslim women in the way they dress and wear their hijab while adhering to the Shariah-compliant dress code. In the fashion literature, Muslim women's fashion, particularly hijab fashion, has gotten minimal attention.

The primary goal of this article is to analyse consumer perceptions of Muslim clothing and the underlying causes that are bringing it forward in the worldwide market. The findings show that religious responsibility, aesthetics, and the influence of opinion leaders all play a role in the expanding popularity of Muslim clothing.