Author(s): Simran and Dr. Prerna Kapila

Abstract:
The knitwear industry of India has rapidly magnified itself and is making preparations for a bigger role in the garment sector. Also, this business earns 4% of gross domestic product to the country. The sector is a major export earner and 11% of the nation’s export is from this sector of which 45% is drawn by knitted products. The Ludhiana knitwear industry with a mean score of 4.75 faced high prices/ fluctuations in prices. The problem of delayed payment of dues was faced by respondents having weighted mean score 4.30 ranking. With mean score i.e. 2.93 respondents faced instability of different types of skilled labours. Problems of power supply like high cost with mean score 2.75 and scarcity with weighted mean score 1.45 were faced by manufacturers of Ludhiana. Units doing export faced lack of geographical and demographical knowledge calculated mean score 3.65. Respondents with a mean score of 4.75 believed that advanced technology machinery required for production is costly. All of the respondents were finding difficulty in local procurement of parts of machinery and raw materials during covid times and were also witnessing decrease in sales prices due to global oversupply, no increase in new clients or markets, major clients requesting lower prices and only 30% of respondents said there was decrease in orders from clients.