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International Journal of Home Science
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International Journal of Home Science

2022, VOL. 8 ISSUE 1, PART A

Consumers preference for edible oil in Patna city, Bihar

Author(s): Dr. Rajni Pandey, Dr. Smita Kumari and Dr. Kavita Kumari
Abstract:
Fats play an important role in both food preparation and nutrition and so as proteins and vitamins our body needs dietary fats as it serves many physiological functions such meeting energy requirements and one of the greatest source of fats is cooking oils. Cooking oils are excellent source of fat soluble vitamins. They provide essential fatty acids which our body is unable to synthesize of its own. Cooking oils form an integral part of Indian diet and so selection of right edible oil is one of the most important things. The edible oils which have good amount of MUFA content can lowers the bad cholesterol level and there by drastically reduce the risk for all heart related disorders. PUFA present in the edible oil have important fatty acids like omega-3&omega-6 which helps in brain functioning and cell growth membrane and if taken in required amount it may also reduce the risk for cardiac conditions. Balance of both MUFA and PUFA can constitute a healthy diet. Cooking oils also increases the palatability of the food. Therefore, selection of right cooking oil becomes one of the most important things to look after our health and living a healthy lifestyle. The purpose of this study is to explore the most preferred oil brand, edible oil variants and also to investigate the awareness level of the consumer regarding healthy cooking oil. The study revealed that majority of the respondents were using mustard oil for cooking purpose followed by Soyabean oil (30%) and Sunflower oil (20%). Nearly half of the consumers were from upper middle class having education level up to graduation still majority of respondents were unaware about the health parameters associated with cooking oils namely Saturated and Unsaturated fat, Low density lipoprotein (LDL), High density lipoprotein (HDL),Monounsaturated fat (MUFA),Polyunsaturated fat (PUFA), Trans fat and Smoke point. Hence,it may be suggested that frequent and impactful awareness campaigning on edible oils will help in raising consumer awareness about healthy lifestyle and wellness.
Pages: 08-12  |  610 Views  459 Downloads


International Journal of Home Science
How to cite this article:
Dr. Rajni Pandey, Dr. Smita Kumari, Dr. Kavita Kumari. Consumers preference for edible oil in Patna city, Bihar. Int J Home Sci 2022;8(1):08-12.

International Journal of Home Science
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