Author(s): Renu and Dr. Kavita Dua

Abstract:
This paper aims to analyses the way how to Consumer shopping habits have changed drastically over the last few years thanks to the explosion of e-commerce. Where shopping in a store was once the predominant way to shop, online shopping is quickly becoming a preferred way to shop for consumers around the globe. This paper supports the research questions that including recent trends and various issues in internet sopping, and principle factors of consumer behavior. Also, study results show that internet consumer confidence and perceived risk have a profound effect on their purchasing decisions. Due to adoption of e-commerce in life, consumers have started expecting more which can impact on their buying behavior.