Author(s): Ragini Dubey, Dr. Aditi Vats and Poonam Singh

Abstract:
Green Marketing is the most latest and popular trend market which facilitated for the environment-friendly in individual, animal and planet (Rajesh kumar, 2012). The behavior is characterized by the uniqueness of individual expectations, the preference for multiple options, propensity to abandon Brand loyalty and switch to competitive brands that give higher (perceived) value. The new breed is even willing to import to satisfy specific requirement. Purposive sampling and Random sampling without replacement was used to select the study area and respondents. Information about the total number of respondent along with the population in that particular block was gathered. Then by random number table method were selected from easy day and metropolis as the respondents. Advertising greatly affects the purchase decision of green products and it is also evident from the study in the research as being reported by nearly 87.5 per cent of the respondents. Only 12.5 per cent agreed that advertising does not affect the purchase decision regarding green products. Only 16.66 per cent reported that natural things that are organic in nature are used for making green products which lure them to buy green products. Most of the respondents i.e. 83.33 per cent agreed with the statement that natural things are organic in nature are used for making green products which lure them to buy these products.