2018, VOL. 4 ISSUE 3, PART D
Abstract:Background and Objectives:
Cleanliness has become one of the prominent issues in the country which actually led to the the start of a National flagship programme called Swachh Bharat Abhiyan (SBA). People have been involved in several unhygienic practices like throwing garbage, dirt or waste material on roads or highways, urinating in open, spitting on walls and streets etc. This study focuses on the educated working individuals of high socioeconomic status as they are expected to be the epitome of civilized behavior which also includes keeping their vicinity clean. The purpose of this study is to assess the knowledge, perception and practices of people towards cleanliness which is one of the components of SBA and to suggest measures that increase participation and effectiveness of SBA.
Methods: A Cross sectional study was conducted among middle management employees of a Multinational Corporation situated in Gurugram, Haryana. Participants were selected by purposive sampling. A total of 349 responses were received out of 1000. A structured questionnaire was used. MS-Excel was used for the data analysis.
Findings: In our study we found that majority of the participants were aware of SBA. Although 67% think that attitude of people has changed positively towards cleanliness due to SBA still 48% expect it is the responsibility of the janitor to keep the surroundings clean, 89% throw garbage at a convenient place and correlate it with unavailability of dustbins and 75% don't express objection towards people who throw garbage openly.
Conclusion: From our study we conclude that SBA has had a positive impact raising awareness towards cleanliness however the adaptation toward these practices is lacking. This can only be achieved if citizens take ownership of their action toward cleanliness.