Author(s): Shayista Akhtar and Gazala Nisar

Abstract:
In today’s society organic foods are becoming more important, as people have become more and more health conscious. Consumers are aware that what they put into their bodies, knowing from where our food comes from is the first step to becoming more healthy individuals. As Adolescents are future consumers, thus in this paper, an attempt has been made to study the awareness of organic foods amongst Adolescents of District Srinagar (Jammu & Kashmir). The sample of the study comprised of 60 Adolescents (30 boys & 30 girls) who were selected from different schools by simple Random sampling technique. A comprehensive Questionnaire-cum-interview schedule was used to collect the desired information. Results revealed that majority i.e 58.30% of Adolescents were in the age group of 16 years. Majority of Adolescents irrespective of Sex were having awareness towards Organic foods. However, Adolescent girls were more aware than Adolescent boys.