Author(s): Preeti Verma

Abstract:
Child endurance - portrays the most imperative moral dilemma of the new millennium as with the anticipated succession of child age, injuries bounce to amplify spectacularly. Still, injury prevention is not of a serious apprehension in India. In concomitant to this our former Union Minister of Health and Family Welfare, Govt. of India and Advisor to World Health Organization- Dr. Harshvardhan revealed that the emerging area where urgent action is required is Injury Prevention and Control because it is the area not well appreciated by health policy makers and healthcare providers. Seeing the grimed injury scenario, specific directed efforts are required to avert the unintentional injuries in children. Research is needed to identify the magnitude and distribution of risks experienced by the children and a pressing need to develop suitable intervention and strategies for the credible advocate of child safety especially the mothers. Consequently, the initiative through present research is intended to identify mothers knowledge regarding the causative factors of the injuries which will help formulate communication strategies towards prevention of injuries among children and their families. Therefore, on the study findings multimedia package was developed so that, a few key steps can be taken forward by the mothers in the battle to trim down injuries from the blooming lives each day.