Author(s): Akku Bala and Kanwaljit Kaur

Abstract:
The present study was conducted to know and compare selected household food safety purchasing practices of rural and urban women. A sample of 240 women (120 rural + 120 urban) who were performing major household activities was selected from three socio-cultural regions of Punjab. Data were collected with the help of specially prepared interview schedule. Eleven household purchasing practices were identified with the help of relevant literature, experts from different departments of PAU, Ludhiana and members of advisory committee. The study findings revealed that all respondents were checking the conditions of tin and containers. Majority of rural and urban respondents didn’t check the AGMARK on cereals, pulses and spices. Twenty three per cent of urban respondents did not have habits of checking marks on cereals. Urban respondents were practicing healthier household practices as compare to rural area and significant difference was also observed. So consumer awareness programme for general public should be strengthened. Awareness should be created to rural women regarding different household safe purchasing practices through different strategies of education.