International Journal of Home Science
2016, VOL. 2 ISSUE 3, PART A
Entrepreneurship development among farm women through finger millet processing and value addition: A case study in Karnataka
Author(s): Geetha M Yankanchi and Majula N
Finger millet is a major staple food crop of Chikkaballapura district. It is a coarse grain appropriately called as “nutritious millet”. People use it extensively in their daily diet in the form of dumpling. Finger millet has certain intrinsic quality characteristic suited for product development. The excellent and unique taste is found suitable for making variety of food products suitable for marketing. The present study was undertaken on value addition and market linkage to the various products of finger millet which have a commercial feasibility and to enhance the income of the farm families. With this intension the women members of farm family of Talagawara village, Chintamani taluk were extensively trained on processing, preparation of value added products, packing, branding and various possible avenues for market linkages. After acquaint with these aspects, the farm women under the leadership of Mrs. Roopa Rajendra with technical guidance of Krishi Vigyan Kendra established a small scale processing and value addition unit and registration was done for marketing of finger millet value added products under Food Safety and Standards Authority of India – 2006. At present, they are involved in preparation and marketing of value added finger millet products viz., malt, laddu, Chakkuli and hurihittu under a brand name of “CHIRAYUSH” food products and marketing in and around chikkaballapura district and Bangalore. The monthly production of the products is 550 to 600 kgs with a turnover of Rs. 60,000-70,000/-.
How to cite this article:
Geetha M Yankanchi, Majula N. Entrepreneurship development among farm women through finger millet processing and value addition: A case study in Karnataka. Int J Home Sci 2016;2(3):07-11.