During family viewing, children tend to perform other activities out of individual choices or responsibilities. Despite watching television, some children had a preference for play. There were some gender and age differences in their play pattern. Academic responsibilities also compelled older children to study during family TV viewing. It was noted that children were more focused when they viewed their own choices of programmes, but when they ‘have to’ watch programmes like News channels their attention was easily diverted. Parents are unable to regulate their children’s TV viewing and a large number of them practiced restriction on viewing hours. Some parents were able to watch TV with their children. This co-viewing often led to adult child conversation based on the show. However, most parents simply discussed the programmes without stressing on child directed dialogues. Parents had views on benefits and hazards of TV viewing on children. They definitely felt that children imitate actions, language and other physical adapting of dress or hairstyle of characters that sparked their interest. They displayed a tendency to often use television as a target of blame for defending children’s socially unacceptable behaviour yet, good traits were attributed to good ‘social circle’.