Author(s): Suchitra Singh, Sanghamitra Mohapatra And Aarti Singh

Abstract:
The present research entitled “Development of Compact Disc (CD) for awareness generation on Swachh Bharat” was undertaken with the objectives to collect relevant material and develop a Compact Disc (CD) on awareness generation on Swachh Bharat and to assess the effectiveness of the developed Compact Disc (CD). The study was conducted during the year 2016 in Allahabad district of Utter Pradesh. Sixty respondents (20 staffs, 20 students and 20 villagers) were selected purposively for the evaluation of the developed CD. The script was written in Hindi language so that the villagers could be benefitted like other respondents (staffs and students). The shooting was done in different places of Allahabad to collect the relevant video clips according to the script. The voiceover was done in studio under technical assistance and the editing was completed with the help of Cyber Link Power Director Video editing software. A close ended evaluation schedule was prepared to evaluate the developed CD. Data was analysed by using suitable statistical tools like frequency, percentage and one way ANOVA table. The CD on Swachh Bharat consisted of the contents to increase the awareness on health practices, sanitation, cleanliness and Swachh Bharat Mission (SBM), the government programme which is run by a present government to make India clean and green. From the tabulated value (3.162), overall results for two parameters i.e. quality of voice and quality of picture were recorded. Significant difference was found in the calculated values of two different parameters such as quality of voice (17.16) and quality of picture (23.84). The result shows that all two parameters within three respective groups had different viewpoints with positive feedbacks. It is concluded from the study that compact disc on Swachh Bharat left a positive impact on viewers.