Author(s): Athira Babu, Shana Jouharin MK, Yumna KT, Raniya Kaipalli and Fathima Rasha E

Abstract:
The present study aimed to assess the impact of junk food overconsumption among youth aged 18-35 years in Chevayur, Calicut. A total of 100 participants (54 males and 46 females) were surveyed using a structured questionnaire to evaluate their dietary patterns, lifestyle behaviors, and related health outcomes. Findings revealed a high prevalence of junk food consumption, with 52% consuming it several times per week and 79% engaging in late-night eating. Although 95% of respondents were aware of the associated health risks, taste (77%) and habit (7%) remained the main motivators. Emotional triggers such as sadness (52%) and stress (16%) contributed to binge eating among 40% of participants. Reported health issues included headaches (23%), weight gain (16%), mood swings (17%), fatigue, and signs of anemia (43%), while 30% had prediabetic glucose levels and 26% were overweight or obese. Poor lifestyle practices were also noted 90% did not exercise regularly, 99% slept after 10 PM, and 78% consumed inadequate water. Overall, the study highlights that junk food overconsumption among youth is widespread and influenced by behavioral, emotional, and environmental factors, leading to significant health risks. Targeted interventions through nutrition education, behavioural modification, and stricter advertising regulations are essential to mitigate these adverse effects and promote healthier dietary habits.

DOI: https://doi.org/10.22271/23957476.2025.v11.i3e.2009