Author(s): Lizmitha Godwin and Vrindha

Abstract:
Cosmetic usage has become an essential aspect of modern women’s lifestyles, shaped by cultural trends, social expectations, and economic status. With the rapid growth of the Indian cosmetic industry and increasing emphasis on personal grooming, women across different age groups and professions are adopting a variety of products for daily care and presentation. The present study titled “Cosmetic Usage among Women Teachers and Students” aimed to assess patterns of cosmetic use, factors influencing product selection, expenditure levels, and awareness of related health aspects. The study was carried out in Angamaly and Cherai, Ernakulam district, with a sample of 100 respondents comprising 50 teachers and 50 students selected through random sampling. Data were collected using a structured questionnaire and analyzed using descriptive statistics. The findings revealed noticeable differences in cosmetic practices between the two groups. Teachers, owing to higher income levels, reported greater expenditure on branded cosmetics and preferred products recommended by experts or chosen for their quality and safety. Students, in contrast, were more influenced by advertisements and peer groups, showing preference for herbal and affordable products. Commonly used cosmetics across both groups included powder, shampoo, lip balm, lipstick, and body spray. Teachers frequently used moisturizers and foundation, while students favored conditioners and body creams. Nude make-up was the most preferred style among both, though students showed relatively greater interest in glamorous looks. The study further revealed that cosmetics positively contributed to respondents’ self-image, confidence, and appearance. Teachers emphasized their role in professional presentation, while students associated them with social appeal. Despite these benefits, side effects such as acne, rashes, and skin allergies were occasionally reported, though medical treatment was seldom sought. Awareness of harmful ingredients like parabens, lead acetate, and UV filters was found to be limited, particularly among students, highlighting the need for consumer education.

DOI: https://doi.org/10.22271/23957476.2025.v11.i3d.1999