Author(s): Manvi P Miglani and Monica Bissu

Abstract:
The firmest budding product in the liquid refreshment industry is Energy Drinks (EDs) which contains caffeine mainly. It is generally marketed as cerebral stimulation drink as it helps in boosting energy and lifting mood. Its target market is school and college going individuals along with athletes as it improves reaction time and athletic performance. Its main ingredients are caffeine, guarana, gluconolactone, taurine, ginseng, carnitine, B-complex vitamins and sugar. Red Bull alone held 43% of the worldwide arcade in 2014, which resulted in 4.2% increase in sales over 2013. EDs have many pros and cons. The major health hazards being anxiety, over excitation, dehydration, oral problems, hypoglycaemia, dizziness, calcium imbalance, infertility etc. Food grade labels should be introduced in the country just like Singapore which would automatically let the individual think about its intake.

DOI: https://doi.org/10.22271/23957476.2025.v11.i2e.1887