Author(s): Rajish K Ravindran and Dr. Sunny Bairisal

Abstract:

The degree to which our senses are all satiated is what we mean by the aesthetic experience. The human mind's cognitive and affective functions comprise the remainder of the experience. When a product pleases one or more of our senses, it creates an aesthetic experience. It may be aesthetically pleasing, make a pleasing sound, feel nice to the touch, or even smell nice.

Touch is regarded as the most basic sense of touch and the most basic method of communication with the outside world. It is essential for the social, cognitive, and physical development of a baby and child, among other areas.

In this paper, the author explores the importance of touch in consumer experiences and how it influences judgments and attitudes towards products. Consumers can form a holistic perception of a product's aesthetics by integrating information from the visual, aural, tactile, haptic, and proprioceptive systems. Understanding how these sensory systems interact and influence each other can help businesses design products that appeal to multiple senses, creating a more engaging and aesthetically pleasing experience for consumers. By enhancing the tactile qualities of products and designing for positive sensory experiences, businesses can evoke a range of positive emotions in consumers during tactile assessments.

The research was designed to investigate the personal aspects of the perception of tactile surface texture using 12 (6 handlooms and six power looms) different stimuli. Emotions were identified using the PRIMO through a Likert scale (Perceptual dimensions of tactile surface texture: A multidimensional scaling analysis).

These findings suggest that the GSM fabrics can evoke specific emotional responses, highlighting the importance of considering fabric characteristics in design and selection to elicit desired emotional reactions. Findings suggest that fabrics with higher GSM values may be more preferred for eliciting positive emotional responses like satisfaction, joy, and pride than fabrics with lower GSM values.

DOI: https://doi.org/10.22271/23957476.2025.v11.i2e.1883