Author(s): Celine Mathew C, Deepthi Lisbeth K, Aiswarya A and Akshaya E

Abstract:
Job satisfaction is a critical determinant of employee motivation, productivity, and overall organizational efficiency. This study investigates job satisfaction, occupational challenges, and workplace resource availability among sales professionals in the Kannur district of Kerala. Using a structured questionnaire, a cross-sectional survey was conducted among 100 salespersons (58 females and 42 males). Data were analyzed using SPSS, employing percentage analysis to identify key trends and gender-based disparities. The findings reveal significant gender differences in job satisfaction: while 83% of male employees reported being satisfied with their jobs, only 19% of female employees expressed similar satisfaction. Although basic workplace amenities such as drinking water are generally available (81-93%), critical infrastructural deficiencies particularly the lack of adequate restroom and toilet facilities, disproportionately affect female workers. Furthermore, most respondents (93% of females and 83% of males) reported having no access to essential policy benefits or transportation support, contributing to long and demanding work hours. Work-life balance disruptions were notably more common among female employees (31%) than males (5%), reflecting the dual burden of professional and domestic responsibilities. Occupational health issues, especially musculoskeletal problems such as back pain, were reported by 40-45% of the respondents. Additionally, significant gender disparities were observed in dietary patterns, with 84% of female workers experiencing irregular meal schedules, compared to 33% of their male counterparts. This study highlights the urgent need for improved workplace policies, infrastructural enhancements, and gender-sensitive interventions to promote job satisfaction and occupational well-being in the sales profession. Targeted policy reforms and ergonomic improvements are essential to fostering a healthier, more equitable work environment.

DOI: https://doi.org/10.22271/23957476.2025.v11.i2b.1854