Author(s): Priti Pawar and Shital M Rathod

Abstract:
Fashion trends come and go; meanwhile societies are established and evolving characteristics to their beliefs and culture fashion in just not an ambitious projected image of a reinterpreted good old value to fulfill some fashion or agenda alike but rather evocative and refreshing concept worthy enough to be portrayed for society’s appreciation that makes us even more instinctive in the society. For this study we are selected survey method by using online questionnaires. Total 50 women respondents are selected randomly from Amravati District. We say that near about 50 percent of respondents influenced by brand while shopping, Impact of Trend while Shopping Among the study population we can conclude that more than 50 percent of respondents influenced by trends in shopping while for Place of Shopping We can conclude that maximum number of respondents 36 percent they purchase their cloths from local market.

DOI: https://doi.org/10.22271/23957476.2025.v11.i1f.1812