Author(s): Emily Roberts, Samuel Bennett and Olivia Walker

Abstract:
The growing concern over the health and environmental risks associated with synthetic chemical pesticides has led to a rising interest in natural alternatives for insect repellents. Essential oil-based insect repellents, derived from plant extracts such as citronella, lemon eucalyptus, and peppermint, have gained popularity due to their perceived safety, eco-friendliness, and efficacy in repelling household pests. However, despite the documented effectiveness of these natural alternatives, consumer perception and acceptance remain significant barriers to their widespread adoption. This study explores the factors influencing consumer perception of essential oil-based insect repellents, examining aspects such as scent preference, perceived safety, and environmental concerns. The research utilized a mixed-methods approach, combining an online survey with a sensory evaluation experiment involving 500 participants from diverse socio-demographic backgrounds. The study found that 74% of consumers preferred essential oil-based repellents over synthetic chemical options, citing safety and environmental benefits as key factors. Furthermore, 58% of participants expressed a willingness to pay a premium for natural repellents. Sensory appeal, particularly the pleasantness of scent, was found to be a significant driver of consumer preference, even when perceived efficacy was lower than that of synthetic products. The findings underscore the importance of product labeling, marketing, and sensory appeal in shaping consumer behavior. This research contributes to the growing body of knowledge on consumer behavior toward eco-friendly products and offers valuable insights for companies aiming to develop and market natural pest control solutions. By addressing consumer concerns and emphasizing the benefits of natural repellents, manufacturers can increase market acceptance and drive the adoption of safer, more sustainable alternatives to synthetic pesticides.