High blood pressure is the leading cause of death and the biggest risk factor for death. More than 1.3 billion people worldwide and more than 220 million people in India suffer from hypertension. According to the ICMR, 1 in 4 people in India suffer from hypertension. Undetected and untreated hypertension increases the risk of heart attack, arterial damage, stroke, kidney failure, etc. Most people are unaware of this because, on the one hand, there are no warning signs and, on the other, there is a great deal of inertia in treatment after diagnosis. (Varghese, J. et al, 2023)

Treatment inertia is a failure of the healthcare provider to initiate or intensify treatment when treatment goals are not met. Many people are inert because they deny the diagnosis of high blood pressure, do not take the consequences seriously, fail to take medication, are unaware of the consequences and some doctors underestimate the consequences. High blood pressure is not a disease, but the main cause of other diseases (IHCI, 2022). This study addresses inertia in the treatment of hypertension and comparatively analyses how people manage their blood pressure through proper treatment. Fifty samples were collected through interviews and secondary data to achieve the objective of this study.