Author(s): Anshika Verma and Sonika Choudhary

Abstract:
In this dynamic climate, women entrepreneurs are vital to the worldwide effort to attain social and economic progress. Small-scale industries play an important role in the country's industrialization process and are more convenient as start-ups for women entrepreneurs. The goal of the current study is to evaluate the field-based depiction of female entrepreneurs and mainly focuses on the motivators that encouraged or compelled women to enter into entrepreneurship with special reference to the Meerut city. The objective of the study was to ascertain the motivating factors behind the women entrepreneurs of varied socio-economic backgrounds. The 100 registered women entrepreneurs were selected as a sample by convenience sampling method of non-probability sampling technique. The research design of the study was the descriptive survey method and the self- structured questionnaire was used as a tool for the collection of data. The results were analyzed on the basis of frequency and percentage. After analyzing the data it has been found that the factor of using their skill or hobby as a source of income dominated the factor of fulfilling the economic needs of the family as the reason for starting an enterprise.

DOI: https://doi.org/10.22271/23957476.2024.v10.i3c.1690