2024, VOL. 10 ISSUE 2, PART D
Abstract:Online Food delivery services have surfaced like mushrooms after rain as our nation moved into a new era. Some popular ‘food aggregators’ like Zomato, Swiggy, Food Panda, and UberEats are feeding the Indian cities online. This study aims to analyze the online food ordering practices among youth the present study covers 422 respondents from Coimbatore. A questionnaire was formulated to elicit information from the selected subjects. Findings conclude. In today’s world, everyone is moving towards a digital environment that saves time. The majority of the respondents use mobile apps to order food. The most preferred food ordering app is Zomato majority of the respondents order at least twice a week. On average selected respondents spend around (Rupees 301-500) per time to order food online The main reason to order food online is to attempt the latest variety in food which cannot be prepared at home.