Author(s): Dr. Mohini Gupta, Priya and Arti Kumari

Abstract:
India has always been known as the land that portrays cultural and traditional vibrancy through its conventional arts and crafts. The thirty five states and union territories sprawled across the country have their own distinct cultural and traditional identities and are displayed through various forms of art, which is known as folk art. The folk and tribal arts of India are very ethnic and simple, and yet colorful and vibrant enough to speak volumes about the country’s rich heritage. Indian arts and crafts have a great Potential in international market because of its traditional aesthetic sensibility and authenticity. Thus, the present study was planned. The study was conducted in Pushp Institute of Sciences and Higher Studies, Pilibhit. Motifs were collected from various secondary sources. The collected motifs were used to develop design sheets products like clutch, file folder, table runner and wall hanging. After development of design sheets, evaluation was done by weighted mean score (WMS) and ranks were assigned to developed designs. The highest WMS points in each category of the designs were selected for development of final products. Finally, four products were developed by the investigator. All the products were appreciated by the consumer. Consumer also said that all the products made from different motifs using different technique were very innovative and unique.