Author(s): Dr. Meena Batham, Dr. Bhupinder Kaur and Nisha

Abstract:
Garment waste is a major issue within the current fashion industry as evidenced by the fact that the fashion industry makes up 7% of landfills globally. It is obvious that the industry needs a major change. Access-based consumption, such as Fashion Rental, enables consumers to reduce the environmental and financial burden of buying new clothing. It focuses on product use or its functions rather than taking ownership of products. When consumers share-used products, it increases the use frequency, and reduces the consumption of virgin resources and clothing waste. Therefore, the main objective of the research is to study the perception of consumers towards rental clothing.