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International Journal of Home Science

2023, VOL. 9 ISSUE 1, PART C

Factors influencing clothing preferences and fashion interest among tribal youths in Odisha

Author(s): Manasi Chandra Nayak and Dr. Sasmita Behera
Abstract:
The purpose of the study is to explore the factors influencing clothing preference and fashion interest also the Effect of digital marketing on purchasing decisions of tribal youths. A Field study was conducted in Bhubaneswar city, and data were collected from 100 respondents aged between 18 to 25 years. Consumer behaviour is considered different regarding products, features, quality, pricing, colour, and buying behaviour.
Pages: 204-206  |  1229 Views  1040 Downloads


International Journal of Home Science
How to cite this article:
Manasi Chandra Nayak, Dr. Sasmita Behera. Factors influencing clothing preferences and fashion interest among tribal youths in Odisha. Int J Home Sci 2023;9(1):204-206. DOI: 10.22271/23957476.2023.v9.i1c.1431

International Journal of Home Science
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