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International Journal of Home Science
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International Journal of Home Science

2022, VOL. 8 ISSUE 3, PART E

SWOT Analysis of e-fashion & textile industry

Author(s): Dr. Minakshi Jain
Abstract:
In the 21st century as a consequence of widening domain of Technology and Artificial Intelligence e-commerce and e- platforms have compressed the supply chain by entire change in the business models. It expedites direct communication between customer and producers resulting in high customer satisfaction. Information Technology has revolutionized information transfer and interface between business to business and business to consumer. Nowadays e-platforms are working as global promotion accelerator enabling worldwide access of Indian fashion products resulting into exponential growth in the business of many textile and apparel industries. Such worldwide exposure of trade ambiance and processes is appreciated by business persons to comprehend international market systems and global demand of fashion products as well as endows customers with experiencing worldwide range, unlimited variety and superior quality of textile and fashion products.
In the post-COVID world, various socio-technological factors associate the online shopping mechanism that provide novel dimensions to strengthen business enterprises, compete with already existing giant players, contributing to financial success of the business enterprises, especially fashion startups have huge potential of economic growth. A groundbreaking revolution from customary fashion business towards conception of online textile and fashion business environment indicates vital changes in business practices and its visualization. Since clothing is among the three basic necessities of mankind, the fashion and textile industry plays a vital role in economy of every nation. With the expansion of electronic transactions between business enterprises and consumers it is ought to find out pros and cons of e-fashion and textile industry in terms of SWOT analysis.

Pages: 288-292  |  954 Views  814 Downloads
How to cite this article:
Dr. Minakshi Jain. SWOT Analysis of e-fashion & textile industry. Int J Home Sci 2022;8(3):288-292. DOI: 10.22271/23957476.2022.v8.i3e.1385

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