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International Journal of Home Science
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International Journal of Home Science

2022, VOL. 8 ISSUE 2, PART E

Placement of television and children's viewing pattern: A study in four districts of Mizoram

Author(s): Dr. Ngurdingliani Sailo
Television industry has been reaching the tribal areas of Mizoram and undisputedly becoming a part of family lives. This paper reports the research findings of Mizoram, one of the North- Eastern dominant tribal States in India. In Mizoram, there are eight districts from which four were selected by stratified sampling. These include: East (Champhai), West (Mamit), North (Aizawl) and South (Lunglei).
The paper consists of children's viewing pattern and placement of television. There is an extensive presence of television and most families installed their TV set in the „living room‟ as it seemed to influence the socio-viewing dynamics. Owning a television set represents an unstated social status and also served the social needs in a close knit Mizo society. Mizo children intensely consume television along with play. They watched TV for around 2 hours on an average during working days, this increases by about an hour during holidays. There was no significant difference in age, sex and income on hours of viewing by children. However, the duration of continuous viewing shows significant difference in age. Older children had higher duration for screen interest while younger children had shorter attention span and enjoy shorter duration clips. Children have been adapting their school tasks with daily routine of viewing. Their viewing schedule was mainly crafted by their parents in rhythms with academic demands. Some children viewed TV during meal time due to „personal habits‟ and „particular programme preferences‟. Some parents also used TV as a „condition stimulus for eating‟. Television viewing, being a collective activity, there was co-viewing with siblings, friends or the whole family. There were some age differences as younger children spends more time watching TV with their mothers, families or siblings while older children spent more time with friends. The nature of fathers‟ work and their role as a bread winner excluded fathers from viewing TV alone with their children.
Pages: 278-284  |  291 Views  62 Downloads

International Journal of Home Science
How to cite this article:
Dr. Ngurdingliani Sailo. Placement of television and children's viewing pattern: A study in four districts of Mizoram. Int J Home Sci 2022;8(2):278-284.

International Journal of Home Science
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