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International Journal of Home Science
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International Journal of Home Science

2022, VOL. 8 ISSUE 2, PART D

Women empowerment through income generation activity by adaptation of traditional Phulkari

Author(s): Sunanda and Savita Sangwan
Abstract:
The traditional needlework of Punjab known as Phulkari is an essential component of the region's rich culture and traditions. Phulkari was originally created as a pastime activity, stitched with love for one's own use or to give as a present to family members, without any commercial intent. However, Phulkari embroidery gradually became a business endeavor due to the increased marketization and commercialization of the craft. Through use of this activity women can earn a heavy amount of income directly customers and shop keepers by selling their own developed products. The training demonstration on Phulkari embroidery were imparted to the rural women of villages which were helpful for adaptation of traditional Phulkari embroidery art & also help in to increase their family income. Under this present study training was organized for rural women of Barwala village and their attitudes were assessed after training. The attitude of respondents was found in favor of training imparted to them. They highly appreciated the trainer and learn new things of making these types of articles. This training was very helpful for them in knowing new ideas, techniques of products surface enrichment and found a way of income generation through use of Phulkari embroidery. When women become financially liberated, they become empowered by increasing their role in society, relatives, families and communities. Thus, the present study attempts to examine the impact of adoption of Phulkari craft in the social and economic empowerment of the female.
Pages: 229-231  |  25 Views  13 Downloads
How to cite this article:
Sunanda, Savita Sangwan. Women empowerment through income generation activity by adaptation of traditional Phulkari. Int J Home Sci 2022;8(2):229-231.
International Journal of Home Science