Author(s): Madhu Priya and Kavita Dua

Abstract:
The paper aims to identify the effect of pandemic COVID-19 on the behavioral pattern of a consumer. This paper shows the change in buying behavior of a consumer from offline to online mode in every safe way and provide certain suggestions to improve and secure online transactions. The study concludes that there are various aspects that is important to keep in mind as a consumer which is studied by different researchers.