Author(s): Divyanka Tiwari, Dr. Sangeeta Gupta and Mithilesh Verma

Abstract:
Pradhan Mantri Jan Dhan Yojana is a National Mission for financial inclusion to ensure access to financial services, namely, basic savings and deposit accounts, remittance, credit, insurance, pension in an affordable manner. This scheme was announced by Prime Minister on 15th August 2014 and was launched initially for 4 years (in two phases) on 28th August 2014. The present study entitled “A Study on Awareness Regarding Pradhan Mantri Jan Dhan Yojana on Economically Weaker Section of the Society” was carried in district Kanpur Nagar to access the awareness level of economically weaker section of the society regarding Pradhan Mantri Jan Dhan Yojana, its benefits and cash assistance provided by the government. Thus, 25 respondents were selected from a bank of each of six villages of two blocks, that constitutes a total of 150 respondents. The study reveals that out of total respondents, 34.0% respondents belonged to the 35 yrs and above age group and 29.3% respondents were found to be illiterate. So, 98.7% of respondents have a bank account, 97.3% respondents aware of zero balance account service, and 89.3% respondents aware of no minimum balance requirement.