Author(s): Ruby Kumari, Kumari Shipra and Seema Kumari

Abstract:
Janani Suraksha Yojana is a safe motherhood intervention initiated to reduce maternal and neonatal mortality and increasing institutional deliveries. The ASHA (Accredited Social Health Activists) who play an important role in implementing the JSY at the grassroots level and motivates the family for institutional delivery and helps them in obtaining ante-natal and post-natal services. For this study, we used a questionnaire to collect primary data, Secondary data were also used. For the primary data selection, I first came to know about life with selected benefits, then with the help of questioning, I went directly face to face door to door and questioned him and he gave me an answer an own language. For secondary data, I read a lot of research papers related to this topic and some books, government report, journal abstract or thesis took many help. This study was conducted in Samastipur district of Bihar. For this purpose sixty respondents were purposively selected who were registered in Janani Suraksha Yojana. The finding of the study showed that majority of the beneficiaries (56.7%) belonged to young age group. In the source of information section first in personal cosmopolite beneficiaries are most often and often contact with Anganwadi workers and Auxiliary Nurse and Midwifes their percentage (40%) are ranked first. AWW and ANM tell us about this Yojana benefits and their services provided by the government free of cost and motivate the beneficiaries even the family members to get benefits. Followed by health sub centre (38.3%) ranked second and ASHA workers (36.7%) ranked in most often categories. In audio- visual source of information section television (30%) and (25%) rank first in most often and often categories. In written section magazine (11.7%) and newspapers (18.3%) rank in first. this Yojana provided antenatal and post natal care of services but beneficiaries have not knowledge regarding this services even this Yojana enrollment process with the help of source of information such as AWW, ANM, ASHA, Health Sub centre, T.V, magazine, newspapers etc. are major role playing to improve knowledge and get benefits under registered beneficiaries. Beneficiaries did not know about ASHA workers with the help of source of information like Anganwadi workers and health sub centre, this scheme has ASHA workers as a key functionary for providing services and functioning as a link between healthcare delivery systems and the pregnant women. Who play an important role in implementing the JSY at the grassroots level.