2020, VOL. 6 ISSUE 1, PART D
As internet plays major role in our daily life worldwide, specially online shopping of clothing products, which has gained popularity over the last two decades in comparison to street boutiques.
Present study was undertaken to understand the impact of growing online shopping trends and comparison between e – boutique and street boutiques. 100 respondents between the age group of 18 – 25 years of both the sexes from Indore, with different backgrounds were surveyed. The outcome of the study reveals that the impact of e – boutique is more in comparison to the street boutique, due to easy online transaction, price range below Rs- 2000/ for casual wear and couture wear is also available on economic price with wide cost range, discount benefit, easy exchange offers. These factors are motivating young costumers towards online purchasing.