Author(s): Sumayal Anjum and Neelma Kunwar

Abstract:
Block printing is one of the ways to decorate the surface of fabrics for enrichment. After a lot of exciting challenges in the everlasting fashion industry, it is observed that there are unlimited possibilities of new ideas that can be tried out by varying combinations of motifs and colour. Motifs have played an important role in apparels and household articles designing. Designers have the talent to express their ideas into new concepts and always find a way to usually express the ideas on to unique items and on whatever they want. Hand block printing design has been prevalent in Indian markets and outside India from a very long time and it has been much appreciated much liked by mostly all. In the present scenario, the consumer is exposed to a lot too many media choices and that is why the speed of recent trend in the market is at a very rapid pace, but yet, to take full shape in the fashion industry. Traditional hand block printing can be seen on saree, suits, kurties, bed linen, cushion covers, upholstery and household articles etc. But very few experimentation has been done to incorporate fusion (doddle) design with traditional block printing.