Author(s): Athirstam J and Dr. Manonmani G

Abstract:
Dressing and fashion go hand in hand. Modern people have become more fashion conscious mainly because of the competitive world in which they live. The saree is acclaimed all over the world as the traditional dress of Indian women. Early cholis had long front covering and were tied at the back. Indian dressing and fashion is essential to understand the gradual evolution of modern trendy blouses. The blouse has been reinvented and has in fact become a very important element of a saree. It has come out of its boring form and has donned an ultra modern look. The main purpose of this study is to identify the prevailing trends in saree blouses among women. The survey was conducted with a random sample of virudhunagar women whose age ranged from 20 to 50 years and a total of 50 responses were obtained. For the collection of data, close ended questionnaire was framed by the respondent to trace out the preface of trendy saree blouses and its variations like cut variations, open variations, collar variations, sleeve variations, surface embellishments, designs, models and material selection. 94 percent respondents preferred only fashionable blouses. 44 percent of the respondent’s preferred classic types of fashionable blouses.33 percent of the respondents were inspired by their friends to wear fashionable blouses and 27 per cent by TV shows. (No 41) the respondents gave first rank to the selection of materials, second rank to the choice of back neck variations, and third rank to the front cut model variations.