Author(s): Preeti and Sushma Kaushik

Abstract:
Data were collected from 160 urban respondents of different age groups. Majority of the respondents had membership of social media sites except above 60 age group where only 17.5 per cent had profile on social media. Face book and whats app were the most preferred apps by all categories of respondents. Younger age group had more positive opinions towards social media as compared to older categories.