Author(s): Dr. Meenakshi Gupta and Vishu Arora

Abstract:
As discussed in present times the demand forrnthese brocades has declined so, over the years its production got restricted tornone household only. Ashavali brocades are being sustained by the thirdrngeneration of a single household in Ridrol village at Gujarat. Thernobjective of this paper is to understand the varied products that have beenrndeveloped from Ashavali brocades in earlier times and contemporary approachesrnadopted over the changing times. So, the respondents comprised all thosernassociated with the making of these brocades and the clients. Primary data wasrncollected by conducting in-depth interviews with the respondents. In addition,rnsecondary sources like books, magazines and journals available in museums andrnlibraries, private collection of designers, photographs, and sculptures werernreferred to gain insights into the history of Ashavali brocades.