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International Journal of Home Science
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Impact Factor: RJIF 5.3, NAAS Rating: 3.32

International Journal of Home Science

2019, VOL. 5 ISSUE 2, PART C

Role of brand strategies in e-commerce sector: Customer perspective

Author(s): Andrew Joseph and Mohaddesa Dehghani
Abstract:
Branding Strategies play a vital role in the success of E-Commerce brands. The core aim of the study is to understand the role played by strategies in E-Commerce brands and the change that strategies have brought to the brands after application. It also aims to analyse and validate the survey and bring to light the contribution of strategies and the vital role played for the success of the brands. This study also highlights some of the best strategies which have changed the entire image of brands from customer point of view. The results of the research are expected to show the strategic brand management process of various E- Commerce brands. The researcher considered 5 categories: clothing, lingerie, lifestyle & home products, accessories and cosmetics. A survey was carried out on 50 respondents within the age group of 18 to 25 years from Mumbai. Their thoughts, experiences, preferences were evaluated through this survey in relation to online websites of the above categories. The results were discussed and on the whole it was concluded that Strategic Management in branding is the key to reach more and more consumers effectively and quicker. A Brand with unique strategies can position itself faster in the market with a good business value.
Pages: 165-168  |  74 Views  10 Downloads
How to cite this article:
Andrew Joseph and Mohaddesa Dehghani. Role of brand strategies in e-commerce sector: Customer perspective. International Journal of Home Science. 2019; 5(2): 165-168.
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