Author(s): Dr. Laxmi Verma and Vanshika

Abstract:
Background and Objectives: Cleanliness has become one of the prominent issues in the country which actually led to the the start of a National flagship programme called Swachh Bharat Abhiyan (SBA). People have been involved in several unhygienic practices like throwing garbage, dirt or waste material on roads or highways, urinating in open, spitting on walls and streets etc. This study focuses on the educated working individuals of high socioeconomic status as they are expected to be the epitome of civilized behavior which also includes keeping their vicinity clean. The purpose of this study is to assess the knowledge, perception and practices of people towards cleanliness which is one of the components of SBA and to suggest measures that increase participation and effectiveness of SBA.