Author(s): Ashwini N Timmapur and Suma Hasalkar

Abstract:
Women entrepreneurs creates new job for themselves and others and also provide society with different solutions to management, organization and business problems. Owing to various socio-economic and cultural reasons women are prohibited to enter in to the entrepreneurial world in many developing countries like India. Due to huge household responsibilities, lack of mobility and feasibility in low investment women are entering micro entrepreneurship. A study was conducted in Northern Karnataka. Sample size of the study was 360 respondents selected by random sampling method. Survey was conducted with pre-tested structured interview schedule is used. For assessing the problems Garrett’s ranking principle was applied to rank the factor which had more influence and bearing on the enterprise. The study shows that in rural (37.67 %) of the respondents have taken up tailoring/ garment business. Under the socio-economic and personal problems dual duties was the problem expressed by majority of the respondents with the Garrett mean score of (76.76), Under the marketing problems in rural areas I rank was given to the indifferent attitude of customer with the mean score of (75.02), Under problems pertaining to government assistance major problem for them was large amount of paper formalities with the Garrett mean score of (67.62). Under financial problems in rural I rank was given to the high interest rate with the mean score of (72.23), under production problem inadequate availability of proper working area was the major problem for rural women entrepreneur which was ranked I with the mean score of (76.98).