Author(s): K Geetha and Dr. N Rajani

Abstract:

Entrepreneurship plays a major role in developing society of a fast developing country like India. Entrepreneurs are agents who perform a vital role in the economic development of a country and are linked to the overall industrial development of a nation. The traditional roles of house wives are slowly but surely changing into women capacity and willingness to develop, organize, and manage a business along with any of its risks in order to make a profit entrepreneur. Today’s women are taking more and more professional and technical degrees to cope up with market need and are flourishing as entrepreneurs and exploring new avenues of economic participation. In view of the above an attempt has been made to study the influence of the motivational factors on women to become entrepreneurs. The research was conducted on 722 women entrepreneurs of Chittoor district. The study found the seven factors through factor analysis which motivated women greatly to become entrepreneurs such as, Generation of Income, Economic Independence, Interest, Self-Dependent, Family Encouragement, Social Status and Self Prestige out of sixteen attributes.