Author(s): Rajani Devi TR and Neenu Roy

Abstract:
The clothes are the symbol of the person’s attitude, values, interest and taste. Clothing needs vary based on different factors like age, occupation, occasion, climatic conditions, health conditions etc. The interest in clothing also varies depending on the life cycle of an individual. The current study is carried out to understand the clothing behavior of the nursing mothers. The study was conducted among 50 nursing mothers in Ernakulam District using a questionnaire. From the results obtained it was comprehended that most of the respondents went for shopping dress materials after some planning once in 3 months with their family members. The costumes mainly preferred were cotton printed churidar for casual and work wears while embroidered cotton and silk sarees for functions. Most of them preferred nighty while nursing the baby while majority of them preferred sari to be worn at functions which can aid in feeding the baby. About half of the nursing mothers preferred front open dresses while feeding baby.